Art Direction + Print Design for production at Ye + Drake Free Larry hoover special performance in Los Angeles.

The Free Larry Hoover Benefit Concert emerged as a historical milestone before its inception, as Ye & Drake reunited at Los Angeles’ Memorial Coliseum, creating a monumental cultural moment. Ye's visionary concept, "The Mound," inspired by nature, came to life through the meticulous work of the PHNTM team and renowned creative director Niklas Bildstein Zaar. Transforming the 1-million-square-foot plus Memorial Coliseum in just 18 days, the event featured a 200-foot-wide mound, 300,000 lbs of concrete foundation, 5,000 lbs of dry ice, 700 lights, and 72 projectors, captivating a live audience of 69,000 on December 9, 2021.

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