‍

I worked as an Art Director and Content Designer for the Martin Garrix Sentio tour. From album name, to song visual direction, and into content design - my team played a pivotal role in the tour's look and feel. This was a huge project, working closely with Martin's team, freelancers, and additional content + lighting + production team, my team's role came in from production to creative, with my emphasis on early high level art direction and content look dev.


Full Breakdown:

‍
Embarking on a groundbreaking journey, the Martin Garrix Sentio Tour commenced its mesmerizing run at Ultra Miami, revealing a meticulous fusion of cutting-edge stage design, immersive content, and technical brilliance. This case study delves into the intricate details that defined the tour's success, emphasizing the unparalleled craftsmanship behind the scenes.

‍

Stage Build: The Sentio Tour redefined the live music experience through a custom-designed stage that seamlessly blended innovation and functionality. The stage featured three distinct sections—each named Byte, Cura, and Nexus—which not only reflected the tour's futuristic theme but also served as dynamic performance spaces. The stage build incorporated advanced LED walls, panels, and projectors, creating a canvas for transformative visual displays.

‍

Content Creation: Central to the Sentio Tour's allure was a carefully curated narrative and aesthetic centered on artificial intelligence. Martin Garrix and the production team collaborated on crafting visually stunning content, ranging from neon-futuristic portrayals to intricate digital representations of AI. The fusion of these visuals with the pulsating beats elevated the concert experience, immersing the audience in a cohesive storyline that unfolded throughout the performance.

‍

‍

Technical Brilliance:The technical prowess exhibited during the Sentio Tour was a testament to the collaboration between Martin Garrix and a team of experts. Holographic displays and LED arrays were seamlessly integrated, creating the illusion that AI was orchestrating the event. The meticulous synchronization of lighting effects, soundscapes, and visual projections showcased a level of technical precision that elevated the tour to new heights.

‍

‍

Interactive Installations: A key highlight of the technical ingenuity was the inclusion of interactive installations. AI Integration Stations provided attendees with hands-on experiences, allowing them to engage with the technological aspects of the performance. Live performance art, in collaboration with House of Yes, added an extra layer of interactivity, blurring the lines between artist and audience.

‍

‍

Outcome: The Sentio Tour's emphasis on stage design, content creation, and technical brilliance resulted in an unparalleled live music experience. By pushing the boundaries of traditional event experiences, Martin Garrix successfully transformed each venue into a futuristic haven, leaving an indelible mark on the electronic dance music landscape.

‍

‍