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Direction on all creative elements for the introductory inaugural party. The party included wine tastings, food pairings (displayed like gallery art on exhibit), a hidden room found through clues, two DJ performances, and a stunning venue glowing through lights + videos.

The highlight for me was the three sets of projection flats featuring two interactive displays on the flanking sides, accompanies by a rendered story in the center screen.
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The interactive screens allowed guests to control the direction, intensity, and scale of the content as they moved their hands through the air above a plinth containing a Leap Motion 3Di depth camera. All content designed and run in realtime through TouchDesigner. A special experience to watch hundreds of guests play with the realtime designs, photograph with the art it generated, and get creative with it in their own way.

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Full breakdown:

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THE CONTEXT — A STANDALONE LABEL

The Prisoner Wine is a standalone name in the wine world. Their spirit is classified by a rebellious, rapacious energy which justifies flair and pomp.

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THE CHALLENGE — BREAKING BOUNDARIES

The goal was to create an event that channeled the sophistication of the brand, infusing a sense of mystery and suspense while keeping the product at the center of the guest experience.

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THE APPROACH — CRAFTING MYSTIQUE

The approach began with venue selection; the Angel Orensanz Foundation for the Arts is a magnificent space, on the border of the Lower East Side and the East Village. The building’s immense history set the clocks back while adding sophistication.

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A mixture of materiality, lighting, traditional and contemporary fixtures, created a truly anachronistic space– one that drove intrigue and crafted a sense of mystery.

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THE OUTCOME — AN OPULENT NIGHT

Guests arrive to The Angel Orensanz Building, guided by a glowing light with The Prisoner’s iconic ‘P’ logo. A mysterious play, building intrigue, and a welcome into the night ahead.

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The entryway was marked by four distinct plinths that displayed The Prisoner’s core range (Cabernet Sauvignon, Chardonnay, Red Blend and Pinot Noir). Each plinth was custom designed, inspired by the flavor profile of the wine it displayed.

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A dramatic service performance established the evening’s tone with each drink. The tasting was hosted at long tables, with dishes and wines artfully presented as pairs. New media art displays broke up the space, giving guests the opportunity to discover and interact with the space.

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Upstairs was a hidden room, which guests discovered via a card that was slipped to them over the course of the evening where premium and limited bottles were available for tasting. Guests left with iconic memories from the evening via our premiere photo booth, doused in dramatic red. Twin sets from Claire Marie and Kristine Barilli cultivated the perfect sonic energy for the night.

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